It’s no secret to marketers that cultural relevance directly correlates with commercial performance. Showing up meaningfully across experiential and social, in the spaces your audiences care about, is essential to your brand’s growth.
Event date:
Tuesday, September 16
Time:
9am - 12pm
Location:
Nasdaq MarketSite, between 6th Avenue & Broadway, 151 W 43rd St, NY 10036
However, in a world shaped by endless scrolling, swiping, and a constant churn of ever-evolving trends, staying relevant has become harder than ever before for brands.
Cultural moments and trends fade almost as quickly as they start, meaning brands aren't just trying to keep up with culture, but having to predict the next wave of trends. Designing experiential and social campaigns that move at the speed of culture is increasingly challenging.
As Gen Z’s interests shift, brands need to understand which cultural trends to align with, and how to do it authentically, especially through experiences and social media.
So, how can your brand translate cultural forecasting into experiential and social campaigns that resonate now, and remain relevant over time?
At "Beat Attention to the Punch", we’ll dive deep into the power of cultural forecasting. We’ll discuss how to implement the right experiential, social and brand marketing strategies to create and maintain relevance in the age of the internet.
Learn how to leverage the right data to understand your audience’s habits and identify the brand strategies you should be using to ensure your brand stands out.
HOW EMERGING CULTURAL TRENDS ARE REDEFINING EXPERIENTIAL AND SOCIAL MARKETING
CULTURE FORECASTING:
LEADING WITH CULTURE, NOT JUST CHANNELS
How to ensure culture is at the centre of everything your brand does.
FROM IRL TO URL:
How to create experiential strategies that span both the virtual and the physical world.
TAPPING INTO GEN-Z:
Turning momentary Gen-Z attention to long-lasting attention through culture led experiences.
ACTIVATING IN GAMING:
Many brands are still missing a trick by not activating in gaming. With Gen Z's attention focused here, how can your brand tap into this world?
CULTURE FORECASTING:
Creating a culturally proactive brand strategy vs being culturally reactive.
MEET THE SPEAKERS
Jarrett DePasquale
Jahnero Davis
Malia Jennings, M.A.
PERSONS NAME
PERSONS NAME
Creative Producer - Marketing, Live Experiences
Netflix
Games and Emerging Media Marketing Lead
Paramount
Director, Brand Marketing | Cultural Anthropologist
GameSquare
Job title
Company name
Job title
Company name
DON'T MISS OUT, RESERVE YOUR SPOT!
Event date:
Tuesday, September 16
Time:
9am - 12pm
Location:
Nasdaq MarketSite, between 6th Avenue & Broadway, 151 W 43rd St, NY 10036
BEAT ATTENTION TO THE PUNCH
FEATURING SPEAKERS FROM:
CONTACT
By signing up for this event, I agree for my contact details to be shared with Gamesquare and for them to contact me via email regarding news, events and information relating to their products. Here is Gamesquare privacy policy. This event is being organised by the agency, Entourage BD Ltd., and here is a link to our privacy policy.
We’ll email you all the details about the event. We ask for your mobile in case we can’t get the link to the email provided or need to contact you about the event. We may email or call you after the event to share takeaways, gain feedback, gather suggestions, introduce ourselves or invite you to our next event if it seems relevant for you.
Associate Marketing Director, US Portfolio
C.J. Magwood
Unilever
KEYNOTE SPEAKER
Jesse Itzkowitz
Chief Behavioral Scientist
Ipsos North America
Read more
Jesse has been studying how consumers make decisions for over 20 years as a PhD student, marketing professor, and most recently as a behavioral scientist at Ipsos. He earned PhDs in both Marketing and Cognitive Psychology. Jesse brings his deep knowledge of academic theory to enhance clients’ understanding of consumer behavior.
As Ipsos’ Chief Behavioral Scientist, he leads a team of recovering academics and applied practitioners who help clients identify, measure, and influence hidden factors that drive consumer behavior. He applies validated academic methods, theories, and principles across a suite of methodologies and consultative activities.
Through the precise and practical alignment of science to clients’ business questions, Jesse helps grow his clients’ business through new and innovative solutions into their strategic marketing initiatives: positioning, pricing, communications, packaging, and consumer experience.
